The AI receptionist for trades
Penny. She answers when you can’t.
Penny is trained on your business and answers 24/7. She handles questions, books jobs, and texts you a summary after each call. From $99 a month.
- 7 days free
- No card required
- Cancel anytime
- Set up in 3 minutes, no tech skills needed
- Can transfer urgent calls straight to you
- Call summaries, with optional recordings
- Block unwanted numbers and sales calls
Built for the trades that run on calls
The problem with missed calls
A missed call is a lost customer.
Hands full. Up a ladder. Or asleep.
The fix
Penny picks up. You keep the job.
It's 2am, you're asleep.
Incoming call. Ringing.
Incoming call
(813) 555-0148
Incoming call. Ringing.
Potential Customer
+1 (813) 555-0148
How it works
Three minutes to set up.
Then she’s ready to answer.
- 1
Your business. Learned in 15 seconds.
Share your website, Google Maps or Yelp listing. Penny learns the details. Review and adjust anything you like.
- Use your Penny number, or forward missed calls from yours
- Live in 3 minutes, not next week
- No website or listing? Just answer a few questions
- Get jobs booked on autopilot
Learned from
- Roof repair, replacement, gutters
- Mon to Sat, 7am to 6pm
- Serves Tampa and Pinellas County
- Service call from $149
Anything wrong? Tap to fix it.
- 2
She answers every call like she works for you.
In your business name, with your greeting, and she already knows what you charge for a service call.
- Answers from the prices and instructions you provide
- Speaks English, Spanish and 100+ other languages
- Several calls at once, no busy signal
- Your rules for unwanted numbers and sales calls
- Your common questions, answered your way
Penny at Ridgefast Roofing
On the line, even after hours
English → Español
Their language. Your business.
- 3
She can book the job or take a message. You choose.
Want Penny to handle bookings? She checks your connected Google Calendar and confirms the booking during the call. Prefer to arrange things yourself? She takes a message with the details you need.
- Books onto your calendar when you want her to
- Checks your calendar before offering a time
- Sends quotes, addresses, and booking links by text mid-call
- Transfers urgent calls based on your preferences
Your calendar
Your hours. Your availability.
September 2026
Mon Tue Wed Thu Fri Sat Sun - 4
She takes the call. You get the details.
After each call, Penny texts you who called, what they needed, and what she handled. You stay in the loop without stopping what you’re doing.
- Call summaries sent by text or email
- Full transcripts, with recordings if you want them
- Pennynow
New job booked
James M. · Roof leak at 418 Maple Ct. Tuesday, 10am. (813) 555-0142.
A little less phone. A lot more life.
Take a breath. Keep scrolling.
Imagine.
- Imagine
Leaving your phone behind.
Leave it at home. Penny’s got the next call.
- Imagine
Freeing your family.
Your partner is off admin duty. Your time together is yours again.
- Imagine
Sleeping soundly.
Quiet nights. Penny handles the late calls.
- Imagine
A full calendar. A clear head.
A calendar filling itself while you focus on the tools and the trade.
- Imagine
Setting boundaries for unwanted calls.
Choose which numbers to block and whether to end sales calls.
- Imagine
Knowing what happened.
Read a summary and transcript after each call.
Your time. Yours again.
Setup takes about three minutes.
- 7 days free
- No card required
- Cancel anytime
A little comparison
See how Penny stacks up.
A little more time for you. Without another salary to cover.
| What matters to your business | Answering serviceVariesBy service and usage | PennyFrom $99Billed monthly |
|---|---|---|
| Answers after hours | Yes | Yes |
| Knows your business | No | Yes |
| Books on your calendar | No | Yes |
| Handles simultaneous calls | Yes | Yes |
Good questions
A few things you might be wondering.
Your business is personal. It makes sense to have a few questions about who’s picking up.
Getting started
What exactly does Penny do?
Penny is an AI receptionist for trades. She answers in your business name, knows your services and prices, takes messages, and can book jobs on your calendar.
Can I keep my number?
Yes. Forward missed calls from your existing number and Penny steps in when you don’t answer. Or use your Penny number directly and she answers every call to it.
Do I need a website?
No. If you have one, Penny uses it to learn your services, hours, and area. If not, answer a few short questions during setup.
How quickly can I get started?
Setup takes about three minutes. Share your business details, review what Penny learned, and set your greeting. Then use your Penny number or set up missed-call forwarding.
Handling calls
Will she sound natural?
Penny listens and responds to what the caller says, using your greeting and business name. Listen to her recorded voice sample on the Hear Penny page, then test a live conversation during your trial.
What if she gets something wrong?
Penny uses the prices and policies you give her. If she doesn’t know an answer, she takes the details and flags it for you. Review transcripts and optional recordings, then adjust her instructions whenever you need to.
Can she book jobs for me?
Yes. She checks your connected Google Calendar, offers an available time, and books during the call after the caller confirms. You can also have her take a message instead.
How does she avoid double-booking?
Penny checks your connected calendar before offering a time and only offers free slots. Without a connected calendar, she takes the details instead of booking.
What if a caller needs me right away?
Set your transfer rules and Penny can connect the caller to you or a teammate. If nobody picks up, she takes the details so you can call back.
Does she speak Spanish?
Yes. Every plan includes English, Spanish and 100+ other languages. Penny switches when the caller does.
What do I get after each call?
A transcript and summary in your account, with text and email notifications when enabled. Recording is optional and starts off. If enabled, Penny announces it; you’re responsible for any additional notice or consent your calls require.
Plans & billing
How much does Penny cost?
From $99 billed monthly, or $79 per month billed yearly. Includes 200 minutes each month. Try Penny free for 7 days, with up to 100 minutes. No card required.
Can I cancel?
Yes. Cancel renewal from your account. Your paid subscription continues until the end of the current billing period, subject to the Terms of Service.
Pricing
Choose the plan that fits your calls.
Every plan answers calls, books appointments, and keeps you in the loop. Upgrade for advanced transfers, more minutes, and personal help.
Try Penny free for 7 days, with up to 100 minutes. No card required.
All prices in USD. Cancel renewal anytime.
Starter
For owners who want every call answered and every booking captured.
79$99$/month
Billed yearly · Save 240$ a year
200minutes / month
Around 100 calls
Your everyday receptionist:
- Up to 5 intake scenarios — collect the right details for each type of call
- Books appointments on your calendar
- Direct call transfers to you or a teammate
- Texts saved links and details to consenting callers
- Email and chat support
Scale — Recommended plan
For businesses that need more tailored intake and smarter call transfers.
159$199$/month
Billed yearly · Save 480$ a year
500minutes / month
Around 250 calls
Everything in Starter, plus:
- Unlimited intake scenarios
- Warm transfers — Penny briefs your team before connecting the caller
- Waterfall transfers — Penny tries each number until someone picks up
- Document uploads — train Penny on your pricing, policies, and services
Professional
For busy businesses that want more minutes and a helping hand.
279$349$/month
Billed yearly · Save 840$ a year
1,000minutes / month
Around 500 calls
Everything in Scale, plus:
- Personal setup session included
- Priority support — faster email and chat replies
- Our lowest additional-minute rate
Call estimates are based on an average of 2 minutes per call. Minutes renew monthly and do not roll over, including on yearly plans. Usage is measured by the second; additional minutes are billed monthly at your plan’s rate.
Every plan includes
- One business, one Penny phone number, and one connected calendar
- 24/7 answering, including simultaneous calls
- English, Spanish and 100+ other languages
- Your choice of voice, agent name, and greeting
- Pick your area code or forward your existing number
- Training from your website, business details, and custom FAQs
- Google Calendar appointment booking
- Direct call transfers and texts to callers
- Your controls for blocked numbers and sales calls
- Call summaries, transcripts, and optional recordings
- Searchable call inbox and customer history
- Email and text notifications for every call